Phillips is betting on Italy. The public sale home introduced that it’s going to launch a brand new house in Milan, Italy, the most recent in a sequence of regional strikes by galleries and public sale home amid fierce competitors for collector curiosity within the worldwide artwork market.
The Milan enlargement “underscores Phillips’ dedication to Italy and funding throughout Europe,” in keeping with the assertion. “The opening of this house marks the following stage in constructing a long-term and commanding presence in Italy, offering the chance to exhibit artworks, design, pictures, editions, jewels, and watches from Phillips’s gross sales throughout London, New York, Hong Kong, and Geneva.”
The brand new house will embody each an workplace and a gallery to host curated exhibitions, previews, and occasions. Phillips regional director Carolina Lanfranchi emphasised the significance of town of Milan, “the artwork and design capital of Italy,” including that it’s “dwelling to an ever-growing group of artwork and design tastemakers.”
The corporate’s Milan outpost is positioned within the historic middle of town, on Through Lanzone, between the Through Circo and the piazza Sant’Ambrogio— only a quick stroll from each Il Duomo (Milan Cathedral) and Santa Maria delle Grazie, dwelling of Leonardo’s The Final Supper. The constructing itself maintains its façade whereas the inside is basically mid-century, having been destroyed throughout WWII and rebuilt.
“The brand new workplace not solely signifies our enlargement but in addition represents our dedication to fostering a deeper reference to collectors, whereas additionally extending our international attain,” Phillips international chairwoman Cheyenne Westphal mentioned within the assertion saying the transfer. Additionally driving the brand new house, in keeping with Westphal: elevated demand for artwork, design, and watches from Italian patrons.
The brand new Italian initiative is available in the identical month that Phillips introduced Dropshop, a “direct gross sales” initiative that has it partnering instantly with artists to promote limited-editions works on-line.
Phillips will probably be internet hosting an exhibition at its new Milan house from September 13—15 that includes highlights of the upcoming Twentieth-century and modern artwork auctions in London and New York.
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