Like a canary in a coal mine, the little blue fowl silhouette that embodied Twitter’s model for nicely over a decade formally croaked yesterday as Elon Musk foisted the letter on us, signifying that the worst has but to come back. Issues had been already off to a poor begin for the brand new emblem when Musk jumped the gun by having the outdated emblem faraway from the outside of Twitter’s San Francisco headquarters, allegedly and not using a allow for road closure. (The San Francisco Police Division advised Hyperallergic that “no crime was dedicated, and this incident was not a police matter.”)
And per the custom of reacting to useless change with excessively meme-y sarcasm, social media customers didn’t disappoint of their responses to the brand.
Musk’s rebranding efforts really feel like a punishment for our begrudging concession that Twitter was nonetheless higher than Meta’s new Threads avenue as he pushes to transform the digital discussion board into “an all the pieces app” akin to China’s WeChat platform. However for now, as an alternative of tweeting, Musk says that we’ll be “Xeeting” as an alternative (pronunciation not but disclosed however I’m going with “zeeting” till in any other case suggested). Twitter (itter?) consumer @sixofsongbirds makes an apt connection between this rebranding and the sensation of Barbie’s dream home being taken over by the “Manosphere.” (Sorry for the Barbie film spoilers, nevertheless it’s kinda on you if you happen to haven’t seen it but.)
Snowballing from the Manosphere commentary, this rebrand evaluation is hilariously correct. We’ve seen Man Candles, Manscaped, Dove for Males, and all types of pressured masculine branding of ordinary merchandise.
Sesame Avenue’s social media individual left us with this iconic tweet, and whereas it could actually’t be topped, the remainder of Sesame Avenue’s puppet forged undoubtedly ran with the joke. (Unrelated: Completely devastating that I wasn’t following any of those accounts till simply now.)
Jokes apart, it appears to be like like Musk has been making strikes towards since his PayPal days. His attachment to the letter has proven itself by means of SpaceX, Tesla’s Mannequin X, xAI, and even in his and Grimes’s first youngster X Æ A-12, whom he publicly refers to as X. The under video traces Musk’s historical past and supposed that means with the letter in his enterprise and branding ventures over the past 20 or so years:
Let that sink in …
Becoming a member of in on the infantile quips is that this tweet that picks on the simplicity of as a emblem:
However Musk wasn’t the one one captivated by X — it’s truly moderately broadly utilized in branding. Each Meta and Microsoft (by means of Xbox) even have emblems on the letter for communications and social media branding which might yield future authorized issues for Musk down the road. Listed below are another examples of X getting used for branding nicely earlier than Musk went public together with his thought for the “all the pieces app.”
In the meantime, some customers supplied truths about a number of the darker undertones of the symbolism, drawing parallels to the Accomplice flag in mild of Musk’s continued help of “free speech” coming from recognized racists and the noteworthy spike in hate speech after he took over as CEO of the platform.
There’s additionally the recognized proven fact that the letter X has … uh … grownup connotations, as one consumer indicated under:
On one other observe, I assumed I’d additionally highlight this enjoyable redesign that pays homage to the fowl emblem:
And final however not least, allow us to pay our respects to the social media consumer who’s braver than any US Marine for transferring on despite what horrors they’ve witnessed …