For visuals selling the manufacturers forthcoming Fall/Winter 2023 assortment, the Italian vogue Ferragamo introduced on photographer Tyler Mitchell to seize Renaissance-inspired visuals shot on the Uffizi Gallery in Florence.
Director Maximilian Davis’s second marketing campaign as the home’s newly appointed director options fashions donning modern Ferragamo garments earlier than backdrops printed with Italian work from the Uffizi’s assortment. In an announcement asserting the Uffizi collaboration, Davis stated, “The Renaissance is hardwired into Florence.”
Works from the fifteenth and sixteenth centuries have been among the many scenes that appeared in his pictures for Ferragamo. Fashions have been posed in entrance of canonical topics: Italian nobles, biblical figures, and Tuscan landscapes seen in works like Botticelli’s The Annunciation of San Martino alla Scala (1481) and Piero della Francesca’s Diptych of Federico da Montefeltro and Battista Sforza (1467–72). At varied factors, Mitchell additionally serves as a mannequin.
Over the previous few years, Mitchell has gained a following for his imagery which have centered Black topics, starting from the well-known to unrecognized. In 2020, Mitchell joined the roster of Jack Shainman Gallery; he was simply 25 on the time. Not lengthy beforehand, he’d been the topic of a touring museum exhibition that opened on the Fotografiemuseum in Amsterdam and traveled to New York on the Worldwide Heart of Images in 2019.
Mitchell’s work has collapsed divisions between the worlds of vogue and artwork. In 2021, Mitchell advised Artwork in America that he leans on his background in filmmaking to tell his artwork and business tasks, saying, “I consider myself as principally a director.”